SMMR Shop — SW Michigan

Our Story

The two sisters behind SMMR Shop

The sisters — circa always


SMMR shop is what happens when two sisters — a creative townie and a salty summer cottage owner — join forces. Our brand is our town, our beach, our summer life.

Most of our designs are made from hand-drawn fonts pulled from a certifiably-obsessive photo collection of French street-signs and storefronts.

We produce everything in small batches, for love of the design and love of our home. We drop new lines when we have time — stay tuned for new drops and spread the love for SW Michigan.

◆ C’est chouette in SW Michigan ◆